Get Free Ebook Brand Thinking and Other Noble Pursuits
Get Free Ebook Brand Thinking and Other Noble Pursuits
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Brand Thinking and Other Noble Pursuits
Get Free Ebook Brand Thinking and Other Noble Pursuits
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Product details
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Audible Audiobook
Listening Length: 10 hours and 26 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: February 28, 2013
Language: English, English
ASIN: B00BMCYAY2
Amazon Best Sellers Rank:
Extremely uneven quality of content between interviews, and the introductions are shameless padding, but half a dozen chapters are so good, so eye-opening and provocative, that it's worth digging through.
I've always been a fan of Debbie Millman's podcast "Design Matters." Her books and interviews are invaluable resources designers have access to today. Brand Thinking gives the reader a backstage pass to the great design minds behind varied industries and global brands. It is most definitely worth the read (and re-read) for aspiring designers like myself or even seasoned designers who are looking to find a different angle on what 'branding' is all about. It may even resonate in the avid consumer of today's society as brands affect everyone, whether we realize it or not.
This book is fun to read and provides a great understanding of the concept of branding. Each chapter presents a branding expert's take on the subject. It may be overkill for someone who is only casually interested in the subject.
I listen to Debbie Millman's podcast and was very excited to read this book. I work in marketing and enjoyed her dialogue with brand thinkers; many were very though-provoking. However, it was definitely more about "brand thinking" than "other noble pursuits." While there was a range of folks interviewed, I did feel it got a little repetitive towards the end.
This book was a parade of branding and marketing demi-gods whose perspectives were delightfully varied. They covered everything from the company-first to the human-first world views and everything in between.
Trying to extrapolate one person's experience to other is a tough job.
great book - lives up to the rating
This was an awesome book! I love to read about what makes companies tick!
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